Generative AI
Overview Our Story Customers Partners

Build creative applications with Amazon Nova

State-of-the-art image and video generation models

Try Amazon Nova
Build with Amazon Nova

Amazon Nova Creative Models

Amazon Nova creative models include Amazon Nova Canvas for image generation and Amazon Nova Reel for video generation. These models are designed to generate high-quality images and videos from text and image inputs, providing customizable visual content for various applications. Through seamless integration with Amazon Bedrock, developers can build and scale generative AI applications with Amazon Nova creative models.

Key capabilities

Amazon Nova Canvas and Amazon Nova Reel allow multiple ways for you to control and customize the generated content. You can provide a reference image to guide your image or video generation. Amazon Nova Canvas also lets you use text inputs to determine the color scheme or “color palette” for the image. With camera motion control in Amazon Nova Reel, you can guide camera motion with text prompts like “zoom” and “dolly forward” to get the exact visual needed for your video.

With Amazon Nova Canvas, customers can fine-tune the model on their proprietary data to generate fully customized images that align with to specific requirements and style guidelines.

Amazon Nova Canvas allows precise image editing operations where you can replace objects or backgrounds in an input image using text prompts. You can also easily remove a background with the background removal feature, leaving the subject of the image unchanged.

With Amazon Nova Reel 1.1, users can generate multi-shot videos up to 2-minutes in length and style consistency across shots. Multi-shot videos offer two modes: automated mode (single prompt and specifying total video duration) and manual mode (multiple prompts and an optional image for each 6-second shot).

Amazon Nova Reel and Amazon Nova Canvas have built-in controls for the safe and responsible use of AI. These include watermarking for traceability, content moderation, and indemnification.

Amazon Nova Canvas

Amazon Nova Canvas is an image generation model that creates professional grade images from text and image inputs. Amazon Nova Canvas is ideal for a wide range of applications such as advertising, marketing, and entertainment.

Example images generated by Amazon Nova Canvas

“A cactus with googly eyes holding a magic wand emitting sparks”

“Hand drawn pencil illustrated character design of a shape shifting robot in a sci-fi city”

“A pink hot air balloon”

“An octopus at the bottom of the ocean wearing a party hat”

“A bright running shoe”

“Two cartoon dogs hugging each other”

“A dinosaur sitting in a teacup”

“A very fancy French restaurant”

“Black-and-white photo, character study, multi-angle”

Amazon Nova Reel

Amazon Nova Reel is a video generation model that supports the generation of short videos from input text and images. Amazon Nova Reel provides camera motion controls using natural language inputs.

Introducing Amazon Nova Reel 1.1

Amazon Nova Reel 1.1 enables the generation of multi-shot videos up to 2-minutes in length and style consistency across shots. In addition, Amazon Nova Reel 1.1 provides quality and latency improvements in 6-second single-shot video generation over Amazon Nova Reel 1.0.

Videos generated by Amazon Nova Reel 1.1

Underwater Raccoon

This video was generated with Amazon Nova Reel 1.1 in automated mode, with a single, simple prompt: “A cute raccoon playing guitar underwater.”

Color Burst

Using automated mode, this video was generated with details to provide guidance and control. The prompt included "explosion of colored powder against black background. Start with slow-motion closeup of single purple powder burst. Dolly out revealing multiple powder clouds in vibrant hues colliding mid-air."

Above Zero

Using manual mode, this video used individual images per shot generated by Amazon Nova Canvas. The images helped to refined thematic set of prompts and consistency. The prompts included "dramatic overcast day at a massive glacier terminus, moody cinematic."

Animal Sanctuary

Using manual mode, this video included 10 specific shots across an animal santuary. The prompt for the first shot is, "Silhouette of woman with dark curly hair reflected in glass elevator, breathing exercise, slight fog on glass surface, cool ambient lighting"

Lone Wolf

Using automated mode, this video captures character consistency of a wolf, with distinctive features: silver-tipped charcoal fur, piercing amber eyes, and a small white patch on its chest. The prompts provided recommended minimal movement, focusing on composition and atmosphere.

See extended Amazon Nova Reel gallery