AWS for M&E Blog

Livestreaming audiences expect seamless video experiences across devices and varying network conditions. Adaptive bitrate (ABR) streaming meets this expectation by dynamically adjusting video quality based on viewer conditions. However, ABR requires transcoding—the process of converting a source video into multiple quality levels to optimize playback across different devices and network conditions. Transcoding at centralized servers […]

At Amazon Web Services (AWS), we are delighted to introduce the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The VSA Lens consists of a Lens whitepaper and a custom lens, which will become available in the Lens Catalog of the AWS Well-Architected Tool. Contact your account representative for access today. The VSA Lens, the first […]

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]

Wacom Bridge is now generally available. This solution allows creatives such as artists and animators to have a local-like experience with their Wacom digital pen device when working remotely. The solution is available to users of Amazon DCV (including on-premises workstations), Amazon Elastic Compute Cloud (Amazon EC2), and Amazon AppStream 2.0. What is Wacom Bridge? […]

If you’re a producer looking to use Amazon Web Services (AWS) Deadline Cloud Budget Manager to track spend and usage for your render farm, then this blog is for you. AWS Deadline Cloud is a fully managed service that streamlines render management for teams creating computer-generated 2D/3D graphics and visual effects for films, TV shows, […]

Scaling content globally is no longer optional—it’s urgent. Audiences expect fast, seamless access to high-quality content in their native language. Studios face rising expectations, tighter timelines, and increasingly complex compliance demands. Yet, getting content to global audiences—quickly, locally, and authentically—is harder than it looks. This is where AI is transforming the game. Deepdub provides a […]

The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]

At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]

As live cloud production (LCP) workloads gain more momentum, customers want to deploy, integrate, and scale their systems more easily while gaining workflow observability. This includes gaining insights into the infrastructure, exposing meaningful application metrics, and monitoring their media assets in the cloud with comparable operational familiarity to their on-premises deployments. To help partners and […]