AWS for M&E Blog

Contribute content to AWS using NDI with AWS Elemental MediaConnect

The secure and reliable Ingest of live video content to the Amazon Web Services (AWS) Cloud over NDI® (Network Device Interface) has previously been a challenge for our customers. With the addition of NDI outputs in AWS Elemental MediaConnect (MediaConnect), you can now directly ingest live video to AWS and convert it to NDI for […]

Securing your origin for Media and Entertainment workflows

Media streaming applications face increasing security challenges from unauthorized content access and redistribution. We’ll examine common security threats to streaming workflows and provide practical solutions to protect content using Amazon Web Services (AWS). Security challenges in media streaming When your streaming application lacks proper security measures, unauthorized users can: Access and redistribute your content without […]

Data-driven approach: Optimizing on-demand cost of AWS Elemental MediaLive

In the dynamic world of live video streaming, optimizing costs while maintaining high-quality service is a constant challenge for media companies. Amazon Web Services (AWS) Elemental MediaLive, a cloud-based live video processing service, offers flexible pricing options to help address this challenge. However, determining the right balance between on-demand and reserved instances requires careful analysis […]

FOX continues to deliver record-breaking Super Bowl broadcasts with AWS

While the National Football League (NFL) may be in the offseason, the FOX digital video platform team is already planning for the next Super Bowl broadcast. Raising the bar, yet again, will be no small feat considering FOX’s Super Bowl LIX stream shattered previous records. In preparing for Super Bowl LIX, the FOX digital video […]

Increase engagement with localized content using Amazon Bedrock Flows

Content producers and publishers have large collections with thousands, if not hundreds of thousands, of articles that could be localized for new audiences and geographies to deliver increased engagement to novel and emerging markets. Localization is broadly, the process of transforming content (lexical choice, tone shift and translation) for new audiences from one geography to […]

F1® sets new standard in sports streaming with F1 TV Premium using AWS

Formula 1® (F1) celebrates their 75th year of racing in 2025 and, in partnership with Amazon Web Services (AWS), continues to innovate and create the fan experience of the future. For the start of the 2025 race season, F1 launched a new streaming subscription tier called F1 TV Premium. This new tier is designed to […]

Banijay Entertainment supercharges creativity with Base Media Cloud and AWS

As audiences around the world watch and engage with content in new ways, Banijay Entertainment wants to ensure it remains nimble and responsive to new opportunities. With this in mind, the content powerhouse is undertaking a digital transformation with the help of Base Media Cloud (base) and Amazon Web Services (AWS). The aim is to […]

Multiple video quality levels and lower costs with Amazon IVS Multitrack Video

Livestreaming audiences expect seamless video experiences across devices and varying network conditions. Adaptive bitrate (ABR) streaming meets this expectation by dynamically adjusting video quality based on viewer conditions. However, ABR requires transcoding—the process of converting a source video into multiple quality levels to optimize playback across different devices and network conditions. Transcoding at centralized servers […]

Introducing the AWS Well-Architected Video Streaming Advertising Lens

At Amazon Web Services (AWS), we are delighted to introduce the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The VSA Lens consists of a Lens whitepaper and a custom lens, which will become available in the Lens Catalog of the AWS Well-Architected Tool. Contact your account representative for access today. The VSA Lens, the first […]

Whatnot bolsters real-time live stream resiliency with Amazon IVS

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]