Transform customer experiences with the power of unified customer data
Customer 360 and digital customer experience on AWS
With purpose-built applications, services, and solutions AWS offers technology to help you create accurate and complete customer profiles that securely unify events, interactions, and transactions across any touchpoint. Connect throughout your customers’ journey in real-time, so you have the right data foundation to deliver highly personalized, generative AI-powered customer experiences that increase trust and maximize business results, in the most secure cloud.
Benefits
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Make your data actionable with a few clicks
Unify siloed customer data from any source with purpose-built services that work seamlessly to make your customer profiles more accurate and useful.
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Deliver transformative experiences with AI
Generate and deliver highly personalized experiences in real time with unmatched performance and scale with the power of AI.
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Enhance privacy and increase customer trust
Protect sensitive customer information with the most secure cloud computing environment and generative AI guardrails that enable you to protect your brand.
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Reduce costs and drive business growth
Reduce costs and accelerate business growth with pay-as-you-go, forward-thinking solutions that help you increase revenue.
Use cases
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Generate complete and accurate customer profiles
Ingest and process customer data, manage governance and consent, resolve identity, enrich and segment audiences, and make your single view of your customer actionable.
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Automate content creation
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Optimize the customer journey with next best actions
Use first-party audience and customer data (CDP) to hyper-personalize consumer engagements, optimize customer journey and experience (DCX), and drive outcomes with segmentation, content generation, and predictive analytics.
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Deliver hyper-personalization to end users
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Engage customers with relevant communications
Reach customers with timely, personalized communications through their preferred channels.
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Empower insights with generative AI
Enable natural language and agent interactions with your advertising and marketing data to generate related dashboards and insights.
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Improve operations
Enhance and automate interactions with customers and scale business operations for platform support, contact center operations, request for proposal (RFP), campaign brief, media planning, and more.
Get inspired
Customers are transforming customer experiences with the power of unified customer data and generative AI in the most secure cloud.
Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for digital customer experience.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for customer 360 and digital customer experience, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine customer 360 & digital customer experience to increase loyalty and attract advertisers, and interoperate with your existing and future technologies.
