Collaborate with brands, publishers, and partners to drive innovation and growth
Privacy-enhanced data collaboration on AWS
AWS services, solutions, and partners help you collaborate, interoperate, and gain insights more effectively to overcome signal loss with brands, media publishers, and ad-tech companies while improving data security and protecting consumer data. Securely match, analyze, enrich, and collaborate on datasets with your partners to improve advertising and marketing campaigns while protecting customer data with purpose-built AWS services and solutions such as AWS Clean Rooms, AWS Entity Resolution, AWS Nitro Enclaves, Amazon Connect Customer Profiles, Amazon Neptune, and more.
Benefits
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Modernize your advertising technology
Easily build, incorporate, or buy the right solutions to meet your data needs, choosing from over 200 AWS services including generative AI, Analytics, Database, Blockchain and Media Services products.
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Protect underlying data
Maintain control of your first-party data with privacy-enhancing controls and reduce movement out of your AWS account.
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Securely unlock better data insights with your partners
Gain unique insights and enhance your data working with your partners to plan and optimize advertising and marketing campaigns.
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Protect underlying data and intellectual property
Maintain control of your first-party data using a broad set of privacy-enhancing controls that supports stringent data-handling policies.
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Reduce development time and accelerate time-to-value
Choose from a broad range of purpose-built services, off-the-shelf deployments, customizable architectures, or partners solutions to overcome signal loss.
Use cases
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Match disparate consumer records
Accurately clean, match, and deduplicate disparate consumer records with easy-to-configure rules and ML-powered workflows.
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Enable end-to-end campaign planning and activation
Build automated workflows across brands, agencies, publishers, and other networks.
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Measure and optimize campaign performance
Analyze disparate exposure, engagement, conversion, and purchase data logs to understand and optimize campaigns without revealing underlying data.
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Personalize customer interactions
Understand, reach, and engage your customers more effectively leveraging insights using generative AI and ML-powered tools, and integrated data service providers.
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Empower insights with generative AI
Enable natural language and agent interactions with your advertising and marketing data to generate related dashboards and insights.
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Improve audience segmentation and addressability
Recommend and optimize audience targeting and segmentation for advertising campaigns informed by customer journey, experience, and enterprise data.
Get inspired
Customers are rapidly evolving their technology stacks to optimize data security, maximize campaign performance, improve monetization, and innovate around first-party data solutions.
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Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for privacy-enhanced data collaboration.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for privacy-enhanced data collaboration, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine privacy-enhanced data collaboration to generate insights, and interoperate with your existing and future technologies.
