Retailers today face the challenge of truly understanding their customers' in-store behavior and preferences. Footfall Analytics solutions on AWS use advanced technologies, including phone tracking, video surveillance, and people-counters, to automatically collect valuable insights such as heatmaps, dwell time, and traffic flow. This data allows retailers to enhance the overall customer experience and drive increased average basket sizes, leading to more informed decision-making and tailored offerings that resonate with their target audience.

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Guidance

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