Financial Services Hyper-Personalization Accelerator Workshop

Thoughtworks offers a discovery workshop to jumpstart the journey for small to medium financial services organizations that wish to implement data mesh and set up lightweight foundations to prototype and scale investments in data-led hyper-personalization initiatives.

This workshop enables organizations to demonstrate business value via Thoughtworks’ hyper-personalization accelerator.

• Thoughtworks’s structured approach and framework help identify and prioritize your business’s hyper-personalization use cases.
• Your team becomes familiar with data mesh concepts and features of Thoughtworks’ financial services accelerator, so you can rapidly prototype solutions for your business use cases.
• Clear execution plan and path to success via well-defined value outcomes, metrics and KPIs.

Sample agenda

During this workshop here are the typical activities Thoughtworks conducts.

1. An overview of hyper-personalization concepts, such as the necessary platform and core components; customer data platform, personalization engine and marketing integration with a vibrant feedback loop in place.
2. Lean value tree (LVT) analysis to finalize the highest value set of data use cases.
3. Use case prioritization and building value propositions.
4. A deep dive into the priority use case so you can identify corresponding data products and underlying tech dependencies.
5. Execution plan and team structure to bring your vision to life.

Deliverables

• Value outcomes, metrics and KPIs to quantify progress and success to stakeholders.
• List of data products and underlying technology dependencies
• Backlog of hyper-personalization use cases for your business.
• Detailed requirements relating to your priority use case.
• Execution plan, key milestones and team structure.

Applicable areas

The financial services hyper-personalization discovery workshop is the right jumpstart for you if you aspire to:

• improve data quality by implementing a flexible data-ownership framework;
• implement data mesh with the pioneers of the concept;
• harness the power of democratized data products;
• deliver customer-focused data-driven solutions;
• or drive data-driven decisions in your teams.

Applicable AWS products and services

We'll help you explore how AWS products and services such as Redshift, S3, EKS, ELB, EC2, RDS, EBS, IAM, CloudWatch, Cognito can play a role in your organization’s hypersonalization product strategy.