Improve how you segment your audiences, select targets, customize your content for those profiles, and develop automated workflows to react in real-time with sophisticated account-based marketing (ABM) strategies.

These workflows can be highly automated with AWS tooling like Amazon SES, Amazon Pinpoint, Amazon Kinesis, and AWS Lambda to create responsive and individualized marketing experiences throughout the customer lifecycle.

Generative AI helps you to build accurate customer profiles (including the labeling of unstructured data) to target and then differentiate content. Customize your segments to target as narrowly as you desire and let the AI personalize content to fit those preferences.

**Our Process: **

We’ll conduct a 1-hour consultation run by a generative AI specialist to discuss how to leverage personalized and automated marketing solutions on AWS. As part of this, we work backward with you to understand your use-case and what you’re hoping to achieve and then outline an AWS infrastructure with Generative AI best practices, using established tools.