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Best in Class for Data Collection & Management
What do you like best about the product?
One of the best parts about Tealium AudienceStream is that it helps us discover new audiences for marketing that we previously untapped
What do you dislike about the product?
Haven't found anything to dislike about it yet!
What problems is the product solving and how is that benefiting you?
Our audiences used to be very limited in terms of only including people who visited specific pages on our site or who got a quote/policy with us. With AudienceStream, we can dig much deeper into visitors with shared sets of attributes from their engagements.
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Tealium is a powerful tool for your arsenal
What do you like best about the product?
It's a powerful tool that is highly customizable
What do you dislike about the product?
It can be highly customizable which also results in complexity to setup, learn, and maintain
What problems is the product solving and how is that benefiting you?
Identity management, marketing activiation/suppression
Thoughts on Tealium after 7+ years of usage
What do you like best about the product?
The tool cuts out lengthy and costly code deployment cycle - now, business users can make changes and publish them in minutes. This flexibility is the key. We have used the tools for over 7 years, and had a chance to switch to multiple other tag managers, some at lower cost or even free. However, the total cost of ownership with these free tools is much higher. Tealium has one of the best user interface that makes complicated things easy to understand and use. Once you pass the initial learning curve, you realize just how much power and agility you gain. If you get stuck with some complex issue, Tealium support engineers are best in class. They will help you, troubleshoot, and even write the code/solution for you. Tealium has one of the best customer support I have ever seen in the industry.
What do you dislike about the product?
Some might think that the cost is steep, especially with multiple free alternatives. However, you should consider the total cost of ownership, including your own time.
What problems is the product solving and how is that benefiting you?
Quick deployment, owning the connection between the data layer and the tags, ability to change and modify anything I want anytime I want, without waiting for IT to make changes.
Thoughts on Tealium after 7+ years of usage
What do you like best about the product?
The tool cuts out lengthy and costly code deployment cycle - now, business users can make changes and publish them in minutes. This flexibility is the key. We have used the tools for over 7 years, and had a chance to switch to multiple other tag managers, some at lower cost or even free. However, the total cost of ownership with these free tools is much higher. Tealium has one of the best user interface that makes complicated things easy to understand and use. Once you pass the initial learning curve, you realize just how much power and agility you gain. If you get stuck with some complex issue, Tealium support engineers are best in class. They will help you, troubleshoot, and even write the code/solution for you. Tealium has one of the best customer support I have ever seen in the industry.
What do you dislike about the product?
Some might think that the cost is steep, especially with multiple free alternatives. However, you should consider the total cost of ownership, including your own time.
What problems is the product solving and how is that benefiting you?
Quick deployment, owning the connection between the data layer and the tags, ability to change and modify anything I want anytime I want, without waiting for IT to make changes.
A powerful tool to track data points and unify different systems
What do you like best about the product?
Tealium Audiencestream has allowed our department to collect data from our website and other tools that we would otherwise need to create custom solutions for. We're also able to create a unified profile to share data between disparate systems, create distinct audiences, and then activate those audiences in our marketing and ad platforms. Tealium has very responsive and knowledgeable support teams that can dive into the tool and assist in creating the solutions we need.
What do you dislike about the product?
The software is very extensive and can be intimidating to get started with. It's best to pick some small wins and projects to get oriented to all of the possibilities. I recommend going through the documentation and video courses to get familiar with the terminology before diving in. The account team is also great at making sure you get to value.
What problems is the product solving and how is that benefiting you?
There are data points that AudienceStream can track and group into single attributes that are difficult for us to replicate in Marketo. AudienceStream allows us to create these audiences to build segments in Marketo, send to ad platforms, and push to other systems we have that otherwise don't integrate into other tools. We're also able to send data from random tools into AudienceStream to build up a more robust profile for our visitors/customers. Since we have a team of developers, we have also built an in-house web-personalization system built off of audiences in AudienceStream. This allows us to show relevant content to repeat visitors based on any data we've collected in our data profile.
Highly customisable and easy to integrate, but lacking some basic UI and functionality at the moment
What do you like best about the product?
Able to integrate with any platform via API
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
What do you dislike about the product?
Only one person can use the tool at any one time, otherwise you end up overwriting each other's work
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
What problems is the product solving and how is that benefiting you?
Ability to target first party audiences in paid media without using 3P cookies
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Highly customisable and easy to integrate, but lacking some basic UI and functionality at the moment
What do you like best about the product?
Able to integrate with any platform via API
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions
What do you dislike about the product?
Only one person can use the tool at any one time, otherwise you end up overwriting each other's work
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP
What problems is the product solving and how is that benefiting you?
Ability to target first party audiences in paid media without using 3P cookies
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems
Love Eventstream
What do you like best about the product?
Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way.
What do you dislike about the product?
Not much I can say that I don't like about it.
What problems is the product solving and how is that benefiting you?
A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side.
Love Eventstream
What do you like best about the product?
Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way.
What do you dislike about the product?
Not much I can say that I don't like about it.
What problems is the product solving and how is that benefiting you?
A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side.
Does a Lot; More to Come
What do you like best about the product?
Integrates very well with a wide variety of other products.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.
What do you dislike about the product?
Some attribute types are not fully built. By that I mean there are certain things we cannot do that we should be able to do. Perhaps no one thought of, or requested these functions yet.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.
What problems is the product solving and how is that benefiting you?
We interface Audience Stream with Optimizely for ABn testing.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.
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