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Funding Benefits for AWS Partners

Helping AWS Partners manage training, development, and marketing costs

Become an AWS Partner
Log into AWS Partner Central

Overview

As businesses join the AWS Partner Network (APN), and participate in specific programs available to AWS Partners, you can unlock various funding benefits to help you build, market, and sell with AWS.

These funding benefits are tailored to meet your business needs around training, new product and solution development, and go-to-market activities, enabling you to reach new customers and differentiate your business. AWS Partners may receive funding in the form of cash or AWS Promotional Credits depending on the specific funding option. Discover how to make the most of your available funding options and how to submit funding requests below. 

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Benefits

Increase your capacity and capabilities for delivery of AWS offerings and solutions through a variety of training avenues including classroom, virtual-led training, and digital training.

Drive innovation and development of products and solutions that integrate or build on AWS services.

Build AWS qualified opportunities with AWS customers and other Partners through demand generation activities.

For partner-led opportunities from development to deployment, funds are available to help you build customer pipeline, explore proof of concepts, and accelerate migration projects.

Get Started

Depending on where you are in your AWS Partner journey and participation in various Partner programs, you can become eligible for various funding benefits. Follow these steps to submit your funding requests.

1

Join the AWS Partner Network

Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.

2

Explore Funding Options for Your Business

  • Once registered with the APN, learn more about training and certification plus APN Innovation Sandbox in this training.
  • As you progress through your journey as an AWS Partner, you gain access to the AWS Partner Funding Portal. Find more information on how to submit and manage fund requests in the Content section of AWS Partner Central.

3

Submit Funding Requests

  • To access discounted training, please visit the “Training & Certification Funding” section via the “Funding” tab in AWS Partner Central.
  • To learn more about the AWS Promotional Credits for select completed certifications and APN Innovation Sandbox Credits, connect with your AWS Partner Development Contact.
  • To submit requests for MDF and POA Funds, AWS Partners must have an AWS Payee Central account.
    • If you do not have an Amazon Payee Central account, submit a request in AWS Partner Central to initiate this process.
    • If you have an Amazon Payee Central account, but have not completed the setup, please log into payeecentral.amazon.com to finalize bank account registration and take the tax interview.

Note: Any receipt of AWS Promotional Credits is subject to the AWS Promotional Credit Terms & Conditions.

Funding Options for AWS Partners

Accelerate the onboarding of your technical team with discounted training to help with AWS Certification exams. Increase your organization's capacity and capabilities to deliver AWS solutions and products by earning AWS Promotional Credits for Certifications passed.

Offset AWS usage costs incurred during solution development with AWS Promotional Credits as part of the Innovation Sandbox program. AWS Partners can integrate AWS services into offerings and launch solutions built on AWS, faster and more efficiently.

Marketing Development Funds (MDF) help offset your marketing costs to drive demand generation and build your sales pipeline. Receive cash or AWS Promotional Credits to support your marketing efforts to promote your offerings and solutions on AWS.

Migration Acceleration Program (MAP) funds support you with migrations or modernizations of any size or workload to AWS, at each phase of the customer’s migration journey. Receive cash or AWS promotional credits to originate opportunities, accelerate customer migration or modernizations workloads to AWS and grow your Migration practices on AWS.