Pricing Optimization

Consumer packaged goods (CPG) companies face the challenge of optimizing their product pricing to balance profitability, consumer demand, and competitive positioning. Manually setting and adjusting prices across vast product portfolios and constantly evolving market conditions is a complex and time-intensive task, often resulting in suboptimal pricing decisions that fail to maximize revenue and margin potential. By using the Pricing Optimization solutions on AWS, CPG companies can automate the process of setting and updating prices based on real-time data insights. These capabilities enable CPG companies to quickly adapt to market changes, maintain competitive and appealing pricing, and improve financial performance across their product categories.