BMW Group on AWS
The BMW Group is a global manufacturer of premium automobiles and motorcycles, covering the brands BMW, BMW Motorrad, MINI, and Rolls-Royce. BMW Group decided to re-architect and migrate its on-premises data lake to the cloud using Amazon Web Services (AWS) in order to innovate and scale for its global stakeholder demand. The company’s Cloud Data Hub (CDH) processes and combines anonymized data from vehicle sensors and other sources across the enterprise to make it simple for internal teams to create customer-facing and internal applications. BMW Group builds on AWS to help it achieve the agility and flexibility it needs to democratize data usage at scale and accelerate innovation.
The BMW Group's Cloud Journey
BMW Group on AWS: The Dynamics of Driving Innovation in the Cloud
[2024] BMW built its Cloud Data Hub on AWS to handle growing volumes of data from more than 20 million connected vehicles worldwide that generate billions of requests a day. Talking with Mindy Ferguson, vice president of AWS messaging and streaming, Dr. Laurent-Winter takes us on the journey so far—and the new innovation projects such as using Amazon Bedrock and generative artificial intelligence (AI) to increase development efficiency and create new digital products fast.
Modern Data Governance with BMW Group
[2023] The Cloud Data Hub is BMW Group’s foundation for innovation. And centralized data handling, says Ruben Simon—product owner Cloud Data Hub—has helped BMW ensure flexible access to data for its thousands of employees, giving them the freedom to pursue new ideas securely. See what else Simon says about robust data governance, BMW Group, and AWS—at re:Invent 2023.
BMW Group + Qualcomm + AWS = Faster Time to Market for Automated Driving Features
[2023] Working with Qualcomm and using AWS artificial intelligence tools, reference architectures, and frameworks, BMW Group built a platform to develop automated driving features. Here, Jörg Krebs, cloud solution architect, talks about the speed of innovation that’s possible by combining BMW’s development teams with the power of Qualcomm and AWS.
Increasing Scalability and Reducing Costs Using Amazon Aurora Serverless with BMW
[2024] With millions of vehicles sold in 140 markets, the BMW Group (BMW) manages vast amounts of vehicle data and uses BMW Messages to send updates and notifications to its customers. BMW does this across various channels, such as in-vehicle communication systems, email, SMS, and push notifications. To scale BMW Messages to meet peak demand, the company sought a high-performing solution on Amazon Web Services (AWS). By migrating to AWS infrastructure, BMW unified its global architecture and enhanced the customer experience by improving overall reliability. The company achieved 99.99 percent uptime, increased scalability, reduced costs, and freed up developers’ time so that they could focus on innovation.
The BMW Group Upskills 2,500 Employees with Platform Academy, Builds Sustainable Workforce in South Africa
[2023] To redefine automotive innovation, the BMW Group is equipping itself for the future with the necessary tools and expertise for collecting, analyzing, and managing data. The company has started its biggest qualification initiative called “Digital Boost”. In addition to that, in 2021, the company worked alongside AWS to launch an expansive learning program that upskilled more than 2,500 employees in data analytics, data science, and software development. A pivotal development was the establishment of the BMW Platform Academy with a focus on AWS Cloud skills, which empowered the company’s next generation of engineers.
Discover more on The BMW Group's cloud journey
About BMW Group
The BMW Group migrated its on-premises data lake to AWS to gain the agility and flexibility it needs to scale and support users across the globe, and empower teams to build innovative customer experiences. It leverages automation, serverless, and other AWS solutions to speed data processing and accelerate its digital transformation.
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